After more than two decades at Morgan Stanley, veteran executive Amy Oldenburg has been tapped to lead the firm’s digital asset strategy in a newly created role, Bloomberg reported on Tuesday.
Oldenburg most recently served as Morgan Stanley’s head of emerging markets equity, according to her LinkedIn profile.
The appointment comes as large financial institutions brace for significant changes in digital assets, including wider stablecoin adoption and the potential passage of additional U.S. legislation.
Morgan Stanley has, until recently, taken a relatively cautious approach compared with peers such as BlackRock and Fidelity, which moved aggressively into crypto with the launch of spot bitcoin ETFs in 2024.
In recent months, however, the bank has begun to accelerate its efforts. Earlier this month, Morgan Stanley filed to list spot bitcoin and Solana ETFs and said it plans to launch a proprietary digital wallet later this year.
Alongside Oldenburg’s appointment, Morgan Stanley is also hiring for several digital asset roles, including an executive director focused on portfolio enablement and governance and a vice president role tied to crypto and digital asset advisory compliance.
Rival firms are making similar moves. BlackRock is recruiting for several crypto-focused positions, including managing director and director-level roles tied to digital asset strategy and research.